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Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall , Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [ 3 ]
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes. [1] Rust revolutionized the use of the "French Fold," which turned a single piece of paper into a card by folding it into quarters. [1] [2] They were the first company to sell greeting cards with a fitted envelope. [3]
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Other cartoonists who drew Box Cards were Harry Crane, Jerry Lee and Bill Brewer, who had a long career with Hallmark and won the National Cartoonists Society Greeting Cards Award in 2000. The success of Box Cards did not go unnoticed by the major greeting card companies, and by 1957, Hallmark, American Greetings , Rust Craft, Norcross and ...
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