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Fair trade, by this definition, is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in international trade. Fair trade organizations, backed by consumers, support producers, raise awareness and campaign for changes in the rules and practice of conventional international trade. [3]
The collapse of the International Coffee Agreement [11] in 1989 fueled the extraordinary growth of the fair trade coffee market, providing a powerful narrative for a new breed of fair trade brand that engaged producers directly in consumer operations. Cafédirect is a good example of this new thinking and was the first fair trade brand to be ...
The Scottish Fair Trade Forum is a Scottish charitable body that describes its mission as '...to gain Fair Trade Nation status for Scotland.' [1] The Forum continues to promote the inclusion and use of Fair Trade products through involvement in helping individual towns, schools, [2] councils [3] and public bodies [4] throughout the country achieve Fairtrade Status.
The Fairtrade Foundation is a charity based in the United Kingdom that aims to help disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards.
The Fair Trade Organization Mark (WFTO Logo) shows that an organization follows the WFTO's 10 Principles of Fair Trade, covering working conditions, transparency, wages, the environment, gender equity and more. The WFTO logo is not a product mark - it is used to brand organisations that are committed to 100% Fair Trade. It sets them apart from ...
The history of fair trade in the United States began in the 1990s, when the use of fair trade labels was introduced to help visually distinguish products. Fairtrade Labelling Organizations International (FLO) was formed to set fair trade prices, and TransFair USA took the lead in the U.S. Its labeling efforts contributed to an average annual ...
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Unless the buyers are linked to a quality supply chain (such as a fair trade or organic supply chain), the buyers normally do not provide any capacity-building to improve the quality of the product and thus gain a higher price. Fair trade, when practiced well, must provide full transparency in terms of pricing, weighing, and quality standards.
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