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The successful development and launch of their product led to the company being noticed by Snapchat, which quietly acquired them, bringing them in-house to develop a similar but much more refined eyewear product for Snapchat. In October 2015, a leaked online video showed an early version of the new glasses, dubbed "Spectacles."
Snapchat is breaking into the fashion industry — kind of. The company just revealed Spectacles: sunglasses that record video.
As if a report that Snapchat CEO Evan Spiegel had been spotted wearing a pair of camera-packing sunglasses wasn't enough, now Business Insider says it has an ad or demo video showing the product.
The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name. [12] Snap is co-owned by Tencent (which holds a 45.43% stake) and NBCUniversal , a division of Comcast (whose stake is undisclosed).
At Snapchat, Murphy has led the engineering and research teams. [12] Murphy has also worked with Snapchat's Snap Labs team, which produced Spectacles camera glasses in 2018. [13] [14] At the time of Snapchat's IPO in 2017, Murphy and Spiegel held over 45% of the company's total stock. They also held over 70% of the voting power.
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BY: GIBSON JOHNS As Snapchat becomes more and more popular, a growing number of celebrities are joining the social media platform. Though there are some stars that are infamous for using Snapchat ...
Named after the catchy French song "Zou Bisou Bisou" by Gillian Hills from the 1960s, a declaration to love and kissing, the Zou Bisou sunglasses have thick, rectangular frames in black and ...