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Barnlund's model of communication is one of the most well-known transactional models of communication. It was published by Dean Barnlund in his 1970 article A Transactional Model of Communication. [8] [15] [21] It is based on the idea that there are countless external and internal cues present. Communication consists in decoding them by ...
Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
These visual representations usually show Lasswell's model as a linear transmission model lacking a feedback loop. Sapienza et al. argue against this view that Lasswell's model is not a linear transmission model since Lasswell also discusses two-way communication in another paper. [2]
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
The first transactional model was proposed by communication theorist Dean Barnlund in 1970. [39] He understands communication as "the production of meaning, rather than the production of messages". [40] Its goal is to decrease uncertainty and arrive at a shared understanding. [41] This happens in response to external and internal cues.
Migrants are being checked upon their arrival at the Reception Center for Migrant Care in Lajas Blancas, in the jungle province of Darien, Panama, on June 28, 2024.
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A common objection is based on the fact that it is a linear transmission model: it conceptualizes communication as a one-way process going from a source to a destination. Against this approach, it is argued that communication is usually more interactive with messages and feedback going back and forth between the participants.