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By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. [3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. [10] Augmented reality was introduced in the 2013 edition of the catalogue.
IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver, would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. [146] [147]
Look out beauty bloggers because this air purifier knows how to blend in. IKEA is announcing a smart air purifier disguised as a side table (or a side table that purifies the air, depending on ...
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The IKEA stores in Russia were in connection with MEGA malls developed by IKEA. 5-6 new openings were originally planned by 2020. On 3 March 2022, INGKA holdings (parent company of IKEA Russia) announced that IKEA would suspend operations in Russia and pause sourcing in the country as a result of the Russian invasion of Ukraine . [ 138 ]
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