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  2. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. [1][2][3] Microeconomics focuses on the study of individual markets, sectors, or industries as ...

  3. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    [10] [11] [full citation needed] In other words, the rule is that the size of the markup of price over the marginal cost is inversely related to the absolute value of the price elasticity of demand for the good. [10] The optimal markup rule also implies that a non-competitive firm will produce on the elastic region of its market demand curve.

  4. Law of supply - Wikipedia

    en.wikipedia.org/wiki/Law_of_supply

    A supply is a good or service that producers are willing to provide. The law of supply determines the quantity of supply at a given price. [5]The law of supply and demand states that, for a given product, if the quantity demanded exceeds the quantity supplied, then the price increases, which decreases the demand (law of demand) and increases the supply (law of supply)—and vice versa—until ...

  5. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  6. Long run and short run - Wikipedia

    en.wikipedia.org/wiki/Long_run_and_short_run

    This is similar to Kahneman's System 1 style of thinking where decisions made are fast, intuitively, and impulsively. [10] In this time frame, consumers may act irrationally and use biases to make decisions. A common bias is the use short-cuts known as heuristics. Due to differences in various situations and environments, heuristics that may be ...

  7. Production–possibility frontier - Wikipedia

    en.wikipedia.org/wiki/Production–possibility...

    In microeconomics, a production–possibility frontier (PPF), production possibility curve (PPC), or production possibility boundary (PPB) is a graphical representation showing all the possible options of output for two that can be produced using all factors of production, where the given resources are fully and efficiently utilized per unit ...

  8. Economic efficiency - Wikipedia

    en.wikipedia.org/wiki/Economic_efficiency

    Economic efficiency. In microeconomics, economic efficiency, depending on the context, is usually one of the following two related concepts: [1] Allocative or Pareto efficiency: any changes made to assist one person would harm another. Productive efficiency: no additional output of one good can be obtained without decreasing the output of ...

  9. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    Opportunity cost, as such, is an economic concept in economic theory which is used to maximise value through better decision-making. In accounting, collecting, processing, and reporting information on activities and events that occur within an organization is referred to as the accounting cycle.