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More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
A marketing orientation has been defined as a "philosophy of business management." [6] or "a corporate state of mind" [36] or as an "organizational culture." [37] Although scholars continue to debate the precise nature of specific concepts that inform marketing practice, the most commonly cited orientations are as follows: [38]
Marketing orientations are the philosophies or mindsets that guide and shape marketing planning and marketing practice. Some marketing historians believe that different philosophies have informed marketing practice at different times in marketing's history. Although there is no real agreement amongst scholars about the precise nature or number ...
In relation to marketing orientations, the term has been defined as a "philosophy of business management". [ 58 ] or "a corporate state of mind" [ 59 ] or as an "organisational culture". [ 60 ]
Kohli and Jaworski consider market orientation as the implementation of the marketing concept, whereas Carver and Slater consider it to be an organizational culture. According to the former authors, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual implementation of the marketing concept.
Peter Ferdinand Drucker (/ ˈ d r ʌ k ər /; German:; November 19, 1909 – November 11, 2005) was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory.
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Philip Kotler - marketing management and social marketing (1970s, 1980s, ... Oliver Sheldon - business philosophy (1920s) Walter A. Shewhart - control charts (1920s ...
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related to: marketing management philosophies