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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Storytelling plays an important role in reasoning processes and in convincing others. In business meetings, managers and business officials preferred stories to abstract arguments or statistical measures. When situations are complex or dense, narrative discourse helps to resolve conflicts, influences corporate decisions and stabilizes the group ...
Narrative communication is a way of communicating through telling stories. Narratives can be defined as a symbolic representations of cohesive and coherent events with an identifiable structure, which are bounded in space and time and contain implicit or explicit messages about the topics being addressed. [1]
Mimi frequently hosts workshops for leaders on Storytelling and Communications. Through her company, Storytelling and Leadership, Kalinda has led workshops on Storytelling and Narrative Leadership for the Obama Foundation Leaders: Africa program, as well as for the University of Cape Town Graduate School of Business: Women in Business Conference, the Africa Trade and Investment Global Summit ...
McKee's current lecture series includes the three-day "Story Seminar", one-day "Genre Seminars" (teaching the conventions of love story, thriller, comedy, horror, action and writing for television) and the one-day "Storynomics Seminar", teaching the application of storytelling principles in the business and marketing world (co-lectured with CEO ...
Christina Farr, a healthtech director and investor who wrote a book about storytelling in business, agrees, arguing that the deck actually draws its power from its ubiquity. Because people are ...
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
In The War, Ken Burns does away with his traditional overview mode of storytelling in exchange for a zoomed-in look at World War II through the lenses of four small towns and the folks who resided ...
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