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The name of the company was subsequently changed to Contact Software International and it was sold in 1993 to Symantec Corporation, who in 1999 then sold it to SalesLogix. The Sage Group purchased Interact Commerce (formerly SalesLogix) in 2001 [3] through Best Software, then its North American software division. Swiftpage acquired it in 2013.
Aptean CRM, formerly Pivotal CRM, is a customer relationship management (CRM) software system offered by Avolin, [1] an enterprise software and service company headquartered in Austin Texas. Pivotal CRM includes software tools for sales force automation (SFA), marketing automation and lead management , and customer service automation, as well ...
Sales forces also play an important role in CRM, as maximizing sales effectiveness and increasing sales productivity is a driving force behind the adoption of CRM software. Some of the top CRM trends identified in 2021 include focusing on customer service automation such as chatbots, hyper-personalization based on customer data and insights ...
Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.
Originally, the software was sold into the telemarketing marketplace and quickly evolved into mainstream sales applications. Subsequently there were many competitive products that came to market to perform these functions and this category eventually became known as Contact Management Software , then Sales Force Automation software, and ...
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