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Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
Medicare (United States) Medicare is a federal health insurance program in the United States for people age 65 or older and younger people with disabilities, including those with end stage renal disease and amyotrophic lateral sclerosis (ALS or Lou Gehrig's disease). It was begun in 1965 under the Social Security Administration and is now ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
Health care analytics is the health care analysis activities that can be undertaken as a result of data collected from four areas within healthcare: (1) claims and cost data, (2) pharmaceutical and research and development (R&D) data, (3) clinical data (such as collected from electronic medical records (EHRs)), and (4) patient behaviors and preferences data (e.g. patient satisfaction or retail ...
Health care reform was a major concern of the Bill Clinton administration headed up by First Lady Hillary Clinton. The 1993 Clinton health care plan included mandatory enrollment in a health insurance plan, subsidies to guarantee affordability across all income ranges, and the establishment of health alliances in each state. Every citizen or ...
Common hormonal issues include polycystic ovary syndrome (PCOS), diabetes, perimenopause and menopause, according to Tang. Symptoms such as fatigue, unexplained weight change, extreme thirst ...
UnitedHealth Group Incorporated is an American multinational health insurance and services company based in Minnetonka, Minnesota.Selling insurance products under UnitedHealthcare, and health care services and care delivery aided by technology and data under Optum, it is the world's eleventh-largest company by revenue and the largest health care company by revenue.
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