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Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.
Common hormonal issues include polycystic ovary syndrome (PCOS), diabetes, perimenopause and menopause, according to Tang. Symptoms such as fatigue, unexplained weight change, extreme thirst ...
Online archive. The Journal of Medical Marketing is a peer-reviewed academic journal that publishes papers four times a year in the field of Management. The journal's editor is Brian D Smith. It has been in publication since 2000 and is currently published by SAGE Publications .
Global health. Bulletin of the World Health Organization. African Journal of Health Sciences. Eastern Mediterranean Health Journal. Global Health Action.
This first publication of health promotion is from the 1974 Lalonde report from the Government of Canada, [7] which contained a health promotion strategy "aimed at informing, influencing and assisting both individuals and organizations so that they will accept more responsibility and be more active in matters affecting mental and physical health". [8]