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Tiger Beer is a Singaporean brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific , formerly known as Asia Pacific Breweries. The company is a joint venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave .
An annual beer festival, Beerfest Asia, is held in Singapore in June each year. It was first held in 2008 and attracts over 30,000 beer lovers. [16] The festival features over 500 beers and ciders from over 35 exhibitors around the world. [17] The Asia Beer Awards, were established in 2008 and ran in conjunction with Beerfest Asia until 2013.
In Malaysia, Tiger Beer is marketed by Heineken Malaysia Berhad, exported from Singapore. In the United Kingdom, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. It is now brewed in Edinburgh. Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers ...
A beer assortment sold in Bali, Indonesia; Carlsberg, Bali Hai, Bintang and Anker Beer. Beer in Asia began when beer was produced in Sumer, Mesopotamia (ancient Iraq) circa 6000 years ago. [1] It was introduced by Europeans in the 19th century, with modern breweries established in British India, the Dutch East Indies (today Indonesia), China ...
A variant of regular Tiger Beer, Tiger Crystal is a light lager with a 4.2% ABV, brewed at -1 °C giving the beverage a low bitterness and refreshing finish. [6] Initially released as a limited-edition beverage in conjunction with the Lunar Year of the Tiger in Malaysia in 2010, [ 14 ] the beverage returned in 2019 after proving to be a success ...
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On 27 June 2007, F&N Singapore launched a new logo for its food and beverage business in order to reach the Asia-Pacific market. In 2010, Temasek's entire stake was sold to Japan's Kirin Holdings for S$1.33 billion. [9] On 1 September 2011, the three-quarter-century partnership between F&N and Coca-Cola in Malaysia, Singapore and Brunei ended.
The company claims to have a 99% market share of the national beer market in Laos, though this may have been eroded by the arrival of Singapore's Tiger beer on the market. [ 5 ] Beerlao was an official sponsor of the 2009 Southeast Asian Games held 9–18 December 2009 in Vientiane as well as most sports events in the country.