Search results
Results from the WOW.Com Content Network
A demand-side platform (DSP) is a concept that combines various software solutions for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [1]
A supply-side platform ( SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. [1] Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of ...
US$ 617 million (2020) [3] Number of employees. 3,380 [4] Website. Official website. LiveRamp Holdings, Inc. (commonly LiveRamp ), is a San Francisco, California -based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Advertising network. An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that ...
Digital signal processing ( DSP) is the use of digital processing, such as by computers or more specialized digital signal processors, to perform a wide variety of signal processing operations. The digital signals processed in this manner are a sequence of numbers that represent samples of a continuous variable in a domain such as time, space ...
US$835 million (2022) Number of employees. c. 1,815 (2022) Website. www .taboola .com. Footnotes / references. [1] Taboola is a public advertising and technology company [2] headquartered in New York City. It provides "content recommendation" native advertising on its partner websites.
Criteo's product is a form of display advertising, which displays interactive banner advertisements, generated based on the online browsing preferences and behaviour of each customer. The solution operates on a pay per click / cost per click (CPC) basis. In September 2010, Criteo debuted its self-service cost-per-click (CPC) bidding platform ...
Website. dentsu .com. Dentsu (previously Dentsu Aegis Network) is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative ...