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  2. The Marketing Arm - Wikipedia

    en.wikipedia.org/wiki/The_Marketing_Arm

    Founded in 1993 by Ray Clark, a former ProServ and Talent Sports International executive, [4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), [5] a Memphis-based sports agency headed by Jimmy Sexton [6] and Kyle Rote, Jr., a former professional soccer player in the NASL.

  3. Promotional representative - Wikipedia

    en.wikipedia.org/wiki/Promotional_representative

    Promotional representatives, also known as promo reps, are people who are hired to promote a brand, product, or service.They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.

  4. Tom, Dick & Harry Creative Co. - Wikipedia

    en.wikipedia.org/wiki/Tom,_Dick_&_Harry_Creative_Co.

    The 25-person firm was founded in 2002 and has worked for a long list of diverse clients including Bally Total Fitness, Moosehead Beer, Nike, The Evangelical Lutheran Church in America, [2] National PTA, National Geographic Channel and Chicago Bulls but arguably is best known for the highly successful launch of the Big Ten Network (BTN) in 2007.

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  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  7. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The AAAA defined IMC as, "a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (e.g. general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity ...

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