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You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.
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Ad rotation is most often used with digital display advertising. [1] These ads are shown in a variety of web sizes with the most common being a medium rectangle (300px x 250px) and a leaderboard (728px x 90px). They can be static display ads, live banners, video ads or interactive ads. [2] [3]
In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
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