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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
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1941 Western Flyer. New Flyer was founded by John Coval in 1930 as the Western Auto and Truck Body Works Ltd in Manitoba. The company began producing buses in 1937, selling their first full buses to Grey Goose Bus Lines in 1937, [1] before releasing their Western Flyer bus model in 1941, prompting the company to change its name to Western Flyer Coach in 1948.
A company name that begins with a lower-case letter, and which is conventionally written this way by the vast majority of independent sources, should be in such a form in Wikipedia content, but will end up at a title that begins with a capital letter because of how our MediaWiki software handles letter case.
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A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
The semiotics of gender plays a key influence on the way in which signs are interpreted. When considering gender roles in advertising, individuals are influenced by three categories. Certain characteristics of stimuli may enhance or decrease the elaboration of the message (if the product is perceived as feminine or masculine).
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