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User experience design is a user centered design approach because it considers the user's experience when using a product or platform. [2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.
The overall user experience is not simply a sum of smaller interaction experiences, because some experiences are more salient than others. Overall user experience is also influenced by factors outside the actual interaction episode: brand, pricing, friends' opinions, reports in media, etc. One branch in user experience research focuses on emotions.
User experience evaluation has become common practice in web design, especially within organizations implementing user-centered design practices. Through user testing , the user experience is constantly evaluated throughout the whole product design life-cycle.
User Experience Design Honeycomb [22] designed by Peter Morville [23] Peter Morville of Google designed the User Experience Honeycomb framework in 2004 when leading operations in user interface design. The framework was created to guide user interface design. It would act as a guideline for many web development students for a decade. [23]
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
The following principles help in ensuring a design is user-centered: [11] Design is based upon an explicit understanding of users, tasks and environments. Users are involved throughout design and development. [12] Design is driven and refined by user-centered evaluation. Process is iterative (see below). Design addresses the whole user experience.
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