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2. Brown diamond - Wikipedia

   en.wikipedia.org/wiki/Brown_diamonds

   Le Vian worked with the supplier Rio Tinto and partnered with the retailer, Signet Jewelers. The brand heavily advertised the 'chocolate diamond' line including a massive TV media spend. The campaign was a success; in 2007 virtually no one was searching for "chocolate diamonds", and in 2014 the number jumped to 400,000 times a year.

3. Dupe (product) - Wikipedia

   en.wikipedia.org/wiki/Dupe_(product)

   A dupe (duplicate) or knockoff is a product similar in appearance, functionality, or design to a higher-end, often more expensive, branded item but sold at a much lower price. Unlike counterfeit products , dupes do not copy trademarked brand names or logos and are often sold at mainstream retailers.

4. Costume jewelry - Wikipedia

   en.wikipedia.org/wiki/Costume_jewelry

   The trend of jewelry-making at home by hobbyists for personal enjoyment or for sale on sites like Etsy has resulted in the common practice of buying wholesale costume jewelry in bulk and using it for parts. There is a rise in demand for artificial or imitation jewelry by 85% due to the increase in gold prices, according to a 2011 report. [14]

5. Le Vian Partners With Jared on a New Jewelry Collection

   www.aol.com/lifestyle/le-vian-partners-jared...

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6. NYC raids net knockoff bags, apparel, said to be worth $1B if ...

   www.aol.com/news/authorities-york-theyve-made...

   Raids on storage facilities in New York City turned up a huge haul of counterfeit handbags, shoes and other luxury merchandise that could have been worth more than $1 billion if the knockoffs had ...

7. 5 Best Knock-Off Items That Are Always Better Than The ... - AOL

   www.aol.com/finance/5-best-knock-off-items...

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