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A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner. [1] It is the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors. [2]
It accounts for the fact that many biases are self-motivated or self-directed (e.g., illusion of asymmetric insight, self-serving bias). There are also biases in how subjects evaluate in-groups or out-groups; evaluating in-groups as more diverse and "better" in many respects, even when those groups are arbitrarily defined ( ingroup bias ...
The honesty-humility factor is one of the six basic personality traits of the HEXACO model of personality. Honesty-humility is a basic personality trait representing the tendency to be fair and genuine when dealing with others, in the sense of cooperating with others, even when someone might utilize them without suffering retaliation. [1]
The self-serving bias has been thought of as a means of self-esteem maintenance. [39] A person will feel better about themselves by taking credit for successes and creating external blames for failure. This is further reinforced by research showing that as self-threat increases, people are more likely to exhibit a self-serving bias. [40]
Self-serving bias would result in the assumption that the student's low grade is a result of poor teaching, which would direct the fault of one's reality away from one's own actions. Egocentric bias might also result in an overestimation of the number of students that received low grades in the class for the purpose to normalize these students ...
Originally, researchers assumed that self-serving bias is strongly related to the fact that people want to protect their self-esteem. However, an alternative information processing explanation is that when the outcomes match people's expectations, they make attributions to internal factors; for example, someone who passes a test might believe ...
Researchers found that, within the United States, the most commonly endorsed strengths are kindness, fairness, honesty, gratitude, and judgment. [8] The lesser strengths demonstrated consistency across states and regions as well: prudence, modesty, and self-regulation. [8]
The self-discrepancy theory states that individuals compare their "actual" self to internalized standards or the "ideal/ought self". Inconsistencies between "actual", "ideal" (idealized version of yourself created from life experiences) and "ought" (who persons feel they should be or should become) are associated with emotional discomforts (e.g., fear, threat, restlessness).