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Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
Daily shampooing became the norm in the US in the 1970s and 1980s, [2] but hair washing is determined by cultural norms and individual preferences, with some people washing daily, some fortnightly, and some not at all. [4] From a clinical point of view, "the main purpose for a shampoo is to cleanse the scalp", not to "beautify the hair". [5]
Shampoo lather in hair Bottles of shampoo and lotions manufactured in the early 20th century by the C.L. Hamilton Co. of Washington, D.C., United States. Shampoo (/ ʃ æ m ˈ p uː /) is a hair care product, typically in the form of a viscous liquid, that is formulated to be used for cleaning (scalp) hair.
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Dry shampoo in the form of aerosol also often contains a propellant ingredient. [14] The propellant used in dry shampoo usually consists of butane, isobutane, and propane, which makes up 70–90% of the total composition. [14] Dry shampoos often contain anionic surfactants that do not dissolve in water. The surfactant molecules have a ...
Popularized by Helene Curtis, the brand proved to be a success, with a 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US). [1] [2] Revamped theme-based lineup (2000–2006) During 2000, the Salon Selectives product line was revamped. Most notably, the ...