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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. [4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Consequently, there is intensified competition among streaming services for exclusive digital rights to major films.
The platform has approximately 38 million paid subscribers, Walt Disney Co's latest annual report showed. Factbox-Top streaming platforms in content-hungry India Skip to main content
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. [26] The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar. [27]
The premium end of the streaming video sector in India is poised for shake-up, with Reliance Industries’ JioCinema challenging the SVOD dominance of Disney+ Hotstar, new research suggests.
Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon ...
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