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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
Zillions, originally titled Penny Power, was a children's magazine published by the Consumers Union, the publisher of Consumer Reports. [1] Founded in 1980, at its peak, the magazine covered close to 350,000 subscribers.
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Consumer Reports published a kids' version of Consumer Reports called Penny Power in 1980, later changed in August 1990 to Zillions. [48] This publication was similar to Consumer Reports but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. [49]
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Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.