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A rush of Instagram-approved products have flooded the NRT market over the last few years. They have a new audience in mind: vapers.
Many people use e-cigarettes to stop smoking. But now, lots of them want to quit vaping.
Vaping cessation, usually called "quitting vaping", is the process of stopping using electronic cigarettes, usually those containing nicotine.Professional assistance for quitting is similar to that given for stopping smoking, though stopping vaping may have unique challenges; as noted by Harvard Medical School, "'vapes' can deliver a much higher dose much faster than traditional cigarettes."
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One of the most famous television jingles of the era came from an advertisement for Winston cigarettes. The slogan "Winston tastes good like a cigarette should!" proved to be catchy. Another popular slogan from the 1960s was "Us Tareyton smokers would rather fight than switch!", which was used to advertise Tareyton cigarettes.
Vaping products are now a multibillion-dollar worldwide industry. [65] As traditional cigarette businesses have acquired the largest e-cigarette brands, they currently benefit from a dual market of smokers and e-cigarette users while simultaneously presenting themselves as agents of harm reduction. [66]
This is the first randomized trial testing NRT for vaping cessation. New research from RVO Health found that a quitline-based program led to vaping cessation in 45% of young adults. The quitline ...
Nicotine marketing is the marketing of nicotine-containing products or use.Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products.