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Bench was established in 1987 by Ben Chan.Its first outlet was a small store selling men's t-shirts [1] in an outlet of the SM Department Store (now SM Store). [2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.
Suyen Corporation is most known for its clothing brand Bench which is the flagship brand of the company. [3] it also owns other local clothing brands such as Human, its streetwear line and Kashieca, which caters to young women. Suyen also manages Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX - a cosmetics and beauty shop.
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A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
4. Combine loyalty programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...
Ben Chan would start his own T-shirt store business in 1987 which would eventually become Bench managed under the family-owned Suyen Corporation. [2] [3] Bench is a contraction of Chan's own name. [2] In 2014, he would be given the Ernst & Young Entrepreneur of the Year Award. [4] Chan promotes the terno, selling the clothing apparel in his ...
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