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Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools.
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They do not contain any specific details and have fewer word counts (1–2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-tail keywords — conversion rate is between 70 and 80%. They contain more specific details and have longer word counts (2–5 words).
Google provides tool Google Trends to explore how particular terms are trending in internet searches. On the other hand, there are tools which provide diachronic analysis for particular texts which compare word usage in each period of the particular text (based on timestamped marks), see e.g. Sketch Engine diachronic analysis (trends). [6]
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The CEO is betting on an Etsy-style marketplace to win market share from competitors like Hobby Lobby. How Taylor Swift, ‘The Bachelorette’ and an Etsy-like web site are fueling a turnaround ...
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