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Soft bras and sideboobs became popular over prominent cleavages. Soft bras consisted 30% of online retailer Net-a-Porter's bra sales by 2016. [279] In 2017, the sales of cleavage-boosting bras fell by 45% while at Marks & Spencer, sales of wire-free bras grew by 40%. [280]
Prior to the widespread use of bras, the undergarment of choice for Western women was a corset. To help women meet the perceived ideal female body shape, corset and girdle manufacturers used a calculation called hip spring, the difference between waist and hip measurement (usually 10–12 inches (25–30 cm)). [12]
During the 1990s, in-store sales at Victoria's Secret increased by 30% after the company tracked and applied data analysis of where specific styles, sizes, and colors were selling. [98] The decade also brought an expansion of store size to triple from 1,400 square feet (130 m 2 ) to an average 4,500 square feet (420 m 2 ). [ 99 ]
JCPenney (colloquially Penney's and abbreviated JCP) is an American department store chain with 656 stores across 49 U.S. states and Puerto Rico. [3] [4] It is managed as part of the Catalyst Brands portfolio alongside other apparel retailers such as Brooks Brothers and Eddie Bauer.
Those issues aren’t going away even as fares get cheaper because airlines are limiting seat supply. For the foreseeable future, there are a reduced number of flights and fewer seats available.
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