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Customer support. Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9] These services may even be provided at the place in which the ...
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...
Operational excellence. Operational excellence refers to the systematic implementation of principles and tools designed to enhance organizational performance and create a culture focused on continuous improvement. It enables employees at all levels to identify, deliver, and enhance the flow of value to customers.
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [ 1 ][ 2 ][ 3 ]
The customer is always right. Marshall Field used slogans such as "Give the lady what she wants" in his Chicago department store. [1] " The customer is always right " is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon ...
Service quality. Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [ 1 ] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
Have a nice day. Plastic shopping bag in the United States, inviting the customer to "have a nice day". Have a nice day is a commonly spoken expression used to conclude a conversation (whether brief or extensive), or end a message by hoping the person to whom it is addressed experiences a pleasant day. It is often uttered by service employees ...