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Google Personalized Search – search results personalization, merged with Google Accounts and Web History. Photos Screensaver – slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk, or through RSS and Atom Web feeds. Rebang (Google China) – search trend site, similar to Google Zeitgeist.
Google can use multiple methods of personalization such as traditional, social, geographic, IP address, browser, cookies, time of day, year, behavioral, query history, bookmarks, and more. Although having Google personalize search results based on what users searched previously may have its benefits, there are negatives that come with it.
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The tool called 'My Activity' launched in 2016 - which supersedes Google Search history and Google Web History — enables users to see and delete data tracked by Google through the Google account. The tool shows which websites were visited using Chrome while logged in, devices used, apps used, Google products interacted with, etc.
Google accounts logged into Google Chrome use user's web history to learn what sites and content they like and base the search results presented on them. Using the data provided by the user Google constructs a profile including gender, age, languages, and interests based on prior behaviour using Google services.
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Google encourages developers to use their tools and to communicate end-user IP addresses to Google: "Developers are also encouraged to make use of the userip parameter to supply the IP address of the end-user on whose behalf you are making the API request. Doing so will help distinguish this legitimate server-side traffic from traffic which ...