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The four alternative models of advertising attitude explain how antecedent variables related to advertising outcomes are mediated by attitude toward advertising. These models are named the affect transfer, dual mediation, reciprocal mediation, and independent influences hypotheses. Model 1. The affect transfer hypothesis (ATH).
The PAPRIKA method pertains to value models for ranking particular alternatives that are known to decision-makers (e.g. as in the job candidates example above) and also to models for ranking potentially all hypothetically possible alternatives in a pool that is changing over time (e.g. patients presenting for medical care).
This is a list of free and open-source software (FOSS) packages, computer software licensed under free software licenses and open-source licenses. Software that fits the Free Software Definition may be more appropriately called free software ; the GNU project in particular objects to their works being referred to as open-source . [ 1 ]
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
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Counteradvertising is “Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party's advertising.” [1] Counteradvertising is often seen informally on controversial topics like smoking.
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Editorial-related advertising is associated with the concept of contextual advertising but differs in its ability to match advertising to content in a much more specific manner. Where contextual advertising is keyword based, editorial-related advertising is able to also take in the content of the whole article and match on a conceptual level ...