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The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human consciousness.
Free Culture covers the themes of piracy and property. Lessig writes at the end of the preface, "... the free culture that I defend in this book is a balance between anarchy and control. A free culture, like a free market, is filled with property. It is filled with rules of property and contract that get enforced by the state.
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
This was the first cross-cultural study that looked at both the effects of media violence and culture generality regarding aggression across all cultures. Samples obtained from seven different countries (Australia, China, Croatia, Germany, Japan, Romania, and the United States) completed a questionnaire about media habits.
In his book The Commercialization of American Culture, Matthew P. McAllister says that "a well-developed media system, informing and teaching its citizens, helps democracy move toward its ideal state". [1] In 1997, J. R. Finnegan Jr. and K. Viswanath identified three main effects or functions of mass media: