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The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
As the brand celebrates its 50th anniversary, a look at how Nike cemented its legacy on and off the court and field, with TV and film key to generations of fans.
Nike released a new advertisement featuring an all-female cast of athletes for the "Just Do It" campaign, and it's as brilliant as one would imagine. Nike releases 'Just Do It' advertisement ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.