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The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
The company was part of the 2017 cohort of Cincinnati, Ohio–based startup accelerator, The Brandery. [9] [10] [5] In 2018 the company partnered with global brand design agency LPK who helped it rebrand as The Mad Optimist. [11] [5] [12] [13] The company gained notoriety when it was featured on May 15, 2020, on ABC's Shark Tank, Season 11 ...
Joy was an early example of a product being reformulated to include the fragrance of lemons and helped begin the overall trend toward citrus-scented cleaning products. [ citation needed ] Joy is designed for use in the hand washing of dishes, not automatic dishwashers , and as such also contains emollients designed to protect the user's hands ...
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [ 1 ] and is now used on a number of P&G products in various markets.
Vim is the name of a range of household cleaning products originally produced by Lever Brothers (later Unilever). [1] The Vim brand is currently owned by the German multinational company Henkel, while Unilever retains ownership in Canada and Vietnam.
Ecover built the world's first "ecological factory" in Malle, Belgium, with a green roof extending over more than 6,000 m 2 (65,000 sq ft). The factory opened in 1992 and was featured on television news programs [19] that allowed the company to feature the recycled and recyclable materials that make up most of the structure.
Kutol (pronounced cut-all) began business as a manufacturer of wallpaper cleaner. [1] This pliable, putty-like flour-based material was the foundation for Play-Doh, created in 1933. [2] In 1950, the Rainbow Crafts Company was created to make and sell Play-Doh, [3] and Kutol continued to focus on its core business of powdered hand cleaners ...
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
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