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The Guess emblem with the question mark in the center. Guess began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. [2] [3] Guess began offering licensed products, including watches, eyewear, and a fragrance line ...
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In 1990, the Nakash brothers settled for $66 million of $106 million escrowed profits and the ownership of the brand name "Gasoline" while the Marciano brothers received the brand "Diesel." [ 8 ] [ 11 ] Paul Marciano first handled advertising and public relations and later became president and chief operating officer of the company in 1993. [ 12 ]
The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores.
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The brands are sold in different price segments; for the dresswear and business-casual brands, from lowest to highest priced are Arrow, Van Heusen, Geoffrey Beene, Pierre Cardin and Calvin Klein. For the preppy -styled brands, Izod occupies a more moderate price range while Tommy Hilfiger occupies a more premium segment.
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walmart.com has been visited by 1M+ users in the past month