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The original advertising jingle, "Snap, Crackle, Pop", was written by Nick Winkless [8] [9] under the banner of Leo Burnett Worldwide. The lead sheet sent by Kellogg's lists the singers' names as Len, Hazel, and Joe. Nick's daughter said Nick's influence for the 3-part round was Fugue for Tinhorns from Guys and Dolls. [10]