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  2. Category:Marketing books - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_books

    Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 ...

  3. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  4. List of marketing and advertising authors - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_and...

    Download as PDF; Printable version; ... This list includes notable authors of books on marketing and/or advertising. ... List of marketing and advertising authors.

  5. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy Shopping directories that list merchants by categories without providing coupons, price comparisons , or other features based on information that changes ...

  6. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of the email account or website visitors.

  7. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...

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