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Double jeopardy (marketing) Double loop marketing; Emotional branding; Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation ...
A word cloud of buzzwords related to big data. A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others.
However, the hype surrounding new technologies often turns technical terms into buzzwords, and a lot of corporate jargon overlaps with marketing buzzwords. The concept is also distinct from peacock wording, i.e. excessive aggrandizement. See the #See also section, below, for various templates for flagging jargon and peacock wording.
Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [ 1 ] In Japan, advertising slogans are called catch copy ( キャッチコピー , kyatchi kopī ) or catchphrase ( キャッチフレーズ , kyatchi furēzu ) .
For example, the Chinook Jargon was a pidgin. [22] Although technical jargon's primary purpose is to aid technical communication, not to exclude outsiders by serving as an argot, it can have both effects at once and can provide a technical ingroup with shibboleths. For example, medieval guilds could use this as one means of informal ...
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Internet industry jargon itself carries the language habit and cultural background from which it develops. The following list covers some examples of the internet industry jargon, their definitions, and example of usages in English-speaking countries and China. This list is not exhaustive and is subject to change with the renewal of the social ...
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...