Search results
Results from the WOW.Com Content Network
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Public relations scholar Curt Olsen argues that the public largely accepted Bernays's "sunny" view of propaganda, an acceptance eroded by fascism in the World War II era. [12] Olsen also argues that Bernays's skill with language allowed terms such as "education" to subtly replace darker concepts such as "indoctrination."
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Council of Public Relations Firms U.S. trade association for public relations firms; The Global Alliance, an international peak organisation with a mission to enhance the public relations profession and its practitioners throughout the world. The Institute for Public Relations is focused on the science beneath the art of public relations