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In Indonesia itself, such advertisements are known under the name iklan rokok in Indonesian. In 2003, cigarette advertising and promotions in Indonesia was valued at $250 million. [3] In addition to television and outdoor advertisements, sporting events sponsored by cigarette brands or companies also occur. [4]
Two years later, he renamed and registered his company as Pabrik Rokok Tjap Gudang Garam. He chose the name Gudang Garam after a dream about the old salt warehouse which stood opposite Cap 93. Sarman, one of the original 50 employees who had followed him when he quit Cap 93, suggested he put a picture of the warehouse on every packet of his ...