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The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
DON EMMERT/AFP via Getty ImagesThe 1970s introduced a plethora of toys that have evolved from childhood playthings to cherished collectibles that defined a generation. From action figures and ...
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
1950s Space Commander Walkie Talkies [5] 1953 Medicine Chest; 1955 Big Max (magnetic robot that picked off iron slugs from battery operated conveyor belt and placed them the bed of a small toy truck) 1957 Firebird 99 battery powered dashboard game. 1957 Pom Pom Gun, battery powered double-barrel cannon. 1958 Giant Wheel Cowboys'n Indians Game
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Many issues of Dell's Four Color featured Western stories during the 1950s. Avon Comics published a number of Western comics, the most notable titles being based on historical figures like Jesse James and Wild Bill Hickok. Youthful published the Western titles Gunsmoke, Indian Fighter, and Redskin (later known as Famous Western Badmen).
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Inspired by the Spaghetti Westerns of the 1960s and 1970s, the Wild West theme was one of the first themes to appear in Lego sets. Toy sets such as Wild West Scene (365), released in 1975, and Western Train (726), released in 1976 were early examples of this experimentation.