Search results
Results from the WOW.Com Content Network
Americans cut their soda intake yet again in 2015. The total volume of soda consumed in the US dropped 1.2% in 2015, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual report.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Subway, the nation's largest fast food chain, said that beginning in 2025 it is switching its soft drink provider from Coca-Cola to Pepsi as part of a 10-year deal.
Notable work The End of Marketing as We Know It (2002) Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the carbonated soft drink market while PepsiCo commanded 24.1%, according to Statista. And in 2020, Coca-Cola had a market ...
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
The soda industry in general has been hurt by high prices, weight loss drugs, and Gen Z’s interest in healthier drink alternatives, yet Coke and Pepsi’s strategies have differed in trying to ...
After all, Pepsi's food business grew by a solid 8% in North America last quarter. With Pepsi expanding its Doritos megabrand, and Coke winning with Coke Zero, there's no reason that both ...