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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
Early catalogs were printed in one color by the local newspaper. [1] The first four-color catalog, called Northcountry, was published in 1985. Writing and design were handled in house, leveraging Ann's background as a copy director for Macy's.
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In 1985, Mason started testing direct-to-consumer mail order catalogs featuring shoes and clothing for men and women. After years of direct sales interactions, the Mason salesmen program was eliminated on December 31, 1997, turning entirely to selling directly to the consumer through catalogs.
[3] [31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products. [7] More than 80 percent of customers are women. [7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie. [25]
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