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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Notable items of IKEA furniture include the Poäng armchair, the Billy bookcase and the Klippan sofa, all of which have sold by the tens of millions since the late 1970s and early 1980s. [90] [91] The IKEA and LEGO brands teamed up to create a range of simple storage solutions for children and adults. [92]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
A sleek upholstered storage bench works well at the end of your bed. Use it to store those decorative throw pillows, rather than — literally — throwing them on the floor.
Chests of drawers often come in 5-, 6-, and 7-drawer varieties, with either a single or a double top drawer. The chest illustrated in this section would be described as a '5 over 2 chest-on-chest', the latter term deriving from the fact that at one time it would have been made as two separable pieces.
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