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The "gearbox" text was produced using Martel's old typewriter because Martel felt that only it had the font with an ideal lower-case "g". [8] Gearbox Software was founded on February 16, 1999, by Randy Pitchford, Brian Martel, Stephen Bahl, Landon Montgomery and Rob Heironimus, five developers formerly of Rebel Boat Rocker.
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As consumer tastes and trends change, so must a brand's logo. Here are some examples of logos that haven't quite held up to the test of time. 9 weird original logos of powerhouse tech companies
An unusual character in the font is the "man in business suit levitating". According to Vincent Connare, who designed the font, the character was intended as a nod to the logo of the British ska record label 2 Tone Records. [2] The character has since been adopted as an emoji: U+1F574 MAN IN BUSINESS SUIT LEVITATING.
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ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
A Closer Look at Google's New Logo It's a big time for change at Google . First the announcement that the company was going to become part of the newly created Alphabet, and now a new logo.