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Featured in the Australian documentary The Good, the Bad and the UGG Boot, Warmbat competes with Deckers Outdoor Corporation, which owns the trademark "UGG" in the US. Warmbat sheepskin boots were sold in over 20 countries however, in 2009, the CEO and Founder left Warmbat to start a new sheepskin boot company: Green Lizard Australia.
In the 19th century, traveller William Knight observed sheepskin boots being worn by the people of Tibet. Women dancers wore boots of variegated colours while male horsemen wore large boots along with heavy sheepskin trousers and coats. [4] The Inuit of the Arctic use sheepskin to make warm boots which have names such as kamipak or marnguaq. [5]
[5] [36] In 1999, Deckers began asserting its new trademark and sent out cease and desist letters to Australian manufacturers that were selling sheepskin boots outside of Australia via the internet. [4] By the early 2000s, demand for UGG boots was soaring with Australian and U.S.-based manufacturers selling sheepskin boots over the Internet.
The Good, The Bad and the Ugg Boot Archived March 12, 2011, at the Wayback Machine Study; The Good, The Bad and the Ugg Boot 2006 documentary film on the trademark dispute (see also Australian Film Commission database) "Putting the Boot In", Sydney Morning Herald, March 13, 2004; Direction to remove 245662 (UGH-BOOTS) from the Register of Trade ...
EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
The brand was founded by Tom Romeo in 2001 with the purpose of, according to its website, redefining casual footwear by utilizing sheepskin to create comfortable and stylish footwear. In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has ...
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