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Recent changes in ICT use globally have damaged the environment (in terms of waste and energy consumption etc.) but also have the potential to support environmental sustainability activities, [2] such as the targets set within the Millennium Development Goal (MDG) number 7 (MDG7) to "ensure environmental sustainability".
Resource recovery can be enabled by changes in government policy and regulation, circular economy infrastructure such as improved 'binfrastructure' to promote source separation and waste collection, reuse and recycling, [5] innovative circular business models, [6] and valuing materials and products in terms of their economic but also their social and environmental costs and benefits. [7]
Waste valorization, beneficial reuse, beneficial use, value recovery or waste reclamation [1] is the process of waste products or residues from an economic process being valorized (given economic value), by reuse or recycling in order to create economically useful materials.
Economic returns – more efficient use of products means reduced costs of purchasing new materials, improving the financial performance of a company. Public image – the environmental profile of a company is an important part of its overall reputation and waste minimisation reflects a proactive movement towards environmental protection.
It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, and Recycle" waste hierarchy.
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As a marketing communication tool, sustainability advertising can be used as an instrument to modify the impact of human activities on the planet. There are three factors that contribute to the total human impact: population, affluence and technology. [ 5 ]
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