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Waste valorization, beneficial reuse, beneficial use, value recovery or waste reclamation [1] is the process of waste products or residues from an economic process being valorized (given economic value), by reuse or recycling in order to create economically useful materials.
Recent changes in ICT use globally have damaged the environment (in terms of waste and energy consumption etc.) but also have the potential to support environmental sustainability activities, [2] such as the targets set within the Millennium Development Goal (MDG) number 7 (MDG7) to "ensure environmental sustainability".
It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, and Recycle" waste hierarchy.
Resource recovery can be enabled by changes in government policy and regulation, circular economy infrastructure such as improved 'binfrastructure' to promote source separation and waste collection, reuse and recycling, [5] innovative circular business models, [6] and valuing materials and products in terms of their economic but also their social and environmental costs and benefits. [7]
[3] [4] Advertising in general is a one-way communication through mass media [5] and is used to create brand recognition, brand knowledge and some brand preference. [6] Sustainability advertising contributes to all three pillars of triple bottom line : economic development , environmental protection and social responsibility .
Circular business models, as the economic model more broadly, can have different emphases and various objectives, for example: extend the life of materials and products, where possible over multiple 'use cycles'; use a 'waste = food' approach to help recover materials, and ensure those biological materials returned to earth are benign, not ...
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Economic returns – more efficient use of products means reduced costs of purchasing new materials, improving the financial performance of a company. Public image – the environmental profile of a company is an important part of its overall reputation and waste minimisation reflects a proactive movement towards environmental protection.