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Now, you’re not necessarily limited to microbrand watches at under $1,500: Some larger companies, including Seiko, Hamilton, Longines, Swatch, Citizen, and others, offer many watches at this ...
The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists. The first microbrands debuted in the early to mid-2000s.
Bob's Watches is an online marketplace for the resale and trade of watches, with a focus on Rolexes. It was one of the largest watch reselling websites in the United States in 2016. [3] The company was founded in the mid-1990s by Bob Thompson in North Carolina as a local seller of various watch brands and models.
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market. [1] The majority of microbrands are owned by a microbusiness , though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools.
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