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Ticketmaster attracted criticism for selling "In Demand" and "Official Platinum" tickets for inflated dynamic pricing, [28] a practice they defended; [27] The Guardian ' s Josh Halliday reported having only ten seconds to make his purchasing decision. [29]
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...
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The drive-thru line at a Wendy's restaurant in Pinole, California, U.S., on Monday, Aug. 9, 2021. Wendy's Co. is expected to release earnings figures on August 11.
On July 24, 2022, Ticketmaster issued a response defending their controversial "dynamic pricing" plan, saying that 88.2% of tickets were sold at fixed prices that ranged from $59.50 to $399 before added service fees and that the average price of all tickets sold so far is $262, with 56% being sold for under $200 face value.
“Wendy's is planning to try out ‘surge pricing’—that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging plain and simple ...
Increased aggressiveness from competitors. Retail giants change prices upwards of 50,000 times per month. Amazon is the most aggressive with pricing, changing prices every 10 minutes or more often at times. [4] Increased price transparency and showrooming. Increasing smartphone adoption has played a large role in the prevalence of showrooming.
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