enow.com Web Search

  1. Ads

    related to: maintaining customer relationships

Search results

  1. Results from the WOW.Com Content Network
  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

  3. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    One subset of Electronic CRM is Mobile CRM (mCRM). This is defined as "services that aim at nurturing customer relationships, acquiring or maintaining customers, support marketing, sales or services processes, and use wireless networks as the medium of delivery to the customers. [28]

  4. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  5. Revenue stream - Wikipedia

    en.wikipedia.org/wiki/Revenue_stream

    These are revenues generated through one time projects. Companies that rely entirely or largely need to invest a lot of effort into maintaining customer relationships. In this type of model, revenue is hard to predict, because it is hard to know what lies further down the road. [11]

  6. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  7. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Customer relationship management: Acknowledging the social and relational aspects—especially those embedded in services—it has been argued that firms can increase retention by focusing on managing customer relationships. Relationship management occurs when firms can take a longer-terms perspective, rather than a transactional perspective to ...

  1. Ads

    related to: maintaining customer relationships