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  2. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing: "Social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation".

  3. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.

  4. Flag - Wikipedia

    en.wikipedia.org/wiki/Flag

    In yacht racing, flags are used to communicate information from the race committee boat to the racers. Different flags hoisted from the committee boat may communicate a false start, changes in the course, a cancelled race, or other important information. Racing boats themselves may also use flags to symbolise a protest or distress.

  5. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

  6. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept draws from two main theoretical foundations: marketing theory and self-presentation ...

  7. Flags as big as football fields: The story of giant American ...

    www.aol.com/sports/flags-big-football-fields...

    The 20th anniversary of 9/11 is approaching, and shipping crates filled with giant American flags are already en route to stadiums across the country. Here’s how the giant flag tradition came to be.

  8. National symbol - Wikipedia

    en.wikipedia.org/wiki/National_symbol

    The flag or banner of a nation-state; The coat of arms of the land or ruling dynasty; The seal or stamp of the land or ruling dynasty; The head of state, especially in a monarchy; The associated device and motto can also be used separately; The national colors, often derived from the above; Abstract symbols

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    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

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